SME

I. INTRODUCTION.
- SME importance for world economy. Similarity of the problem to EU and USA. The way ahead;
- Every project started has problems which have to be eliminated;
- SME are weak separately, but united, with knowledge have power. In Predicts management (PM) aspect it means: - put demands in front of the government; - unite use of the resources (clusters, unions); - exchange of the common problems, solutions, policies;
- PM platform is unique, wide and should be added by every participant. It makes every company a coauthor of the platform;
- International recognition of the problems of SME;
- SME and strategies for SME development are actual in COVID-19 era.

II. PROJECT (P.).
1. Projecting method.
2. Idea – Project.
3. Specifics of the P. How many Ps.
4. P. structure and characteristics.

III. PREPARATION PHASE. PROJECT RESOURCES.
3 key elements of the project without them it can’t be done!
- Difference of Levels (DoL). Fuel for the P. What is this? How to structure it ?
This is the first element of the P. becomes in time frames before the P. It generates the P. Specifics for SME: - Easy to detect. Easy to realize; - A lot of good examples to be compared; - - Definitely chose the sector with bigger demands.
- Resources. Coming before, during the starting and finishing the P.
+ Finances. Specifics: - lack of capacity, personal and experience; - Limited financial history and abilities; - Can’t go to IPO and access to stock exchange.
How to get: - Direct Approach. SME approach to the financial terms of the institution/donor or the bank. Execute their demands, specifics, targets, levels of financing etc. ; - United approach. Make clusters, unions or save microcredit institutions. Learn about the cases. United, SME are more recognizable for the financiers. They can get better financial conditions.
Use the legal specific and traditions in the country. Learn the specific from countries in the region (find a leader here); - Create own financial institution.
+ Legal.
Structure of the company - Less personal. NGO or LTD? Depends of the target of the P. (if social – NGO). Potential for outsourcing.
Legal possibilities.
How legally to attract supporters. If there is a lobby legislation. What are the possible forms to attract them?
Normative frames. - Is there a SME supportive law, to use it as a motivation? SME policies of the government – always to quote in the conversation. Nobody can say something negative. If there are no such frames, use suitable ones from international perspective/regional practices.
+ Infrastructure.
Use the help of associations and already existed state bodies and Business incubators. - Know how;
- Finance and other support.
Read the strategy of the government and provinces about SME. Apply the fragments you need.
+ Social.

Human resources. Specifics: - Cannot compare with big international companies, have to offer other merits and supports. Accent on negative atmosphere in big companies.; - Emphasize on FAMILY content of the SME. This make a good amalgam to the staff; - Not a compromise with wrong people in the company. Mistake – out. Good example for others; - Out of business activities – sport, trips.

People psychology. Specifics: - play your game and make your P. SME is a small factor; it means not attracting public attention and media awareness.; - - Small and weak need a support, Use it to attract your supporters! Without any concerns of playing by the rules ; - - Because of my “lack of experience: I don’t understand know the rules… So play tricky.

IV. EXECUTIVE PHASE.
- Dynamic (D.) and Static (S.) part.
+ D. Explanations (mainly means = people). Phases of the working with D. (supporters). On D. we can influence.
Specifics for SME: Generally D. is more active to SME because short term of realization of the project. Scope of people as database also limited, you have to put more attention and hard work to go properly through all main 10 phases from above.
You work alone. No staff to help you in the process of decision making with whom to work and choose as a Supporter.
+ S. The part that we cannot influence as PM. But have to learn it thoroughly.
Specifics for SME: Always follow the changes in S. elements – normative, organizations. Because of lack of capacity, engage outsourcing company; -Check for new recourses – donors, programs for SME; - Check the inclination of the public to the sphere of activity of the P. Negative, positive, why is like this? Correct during the process of executing; - Change of people psychology towards SME and the P.

V. DISSEMINATION PHASE.
It is very important to SME P. is that success of our P. is good for our next P. or to our friend’s P.;
- Good for state (fulfill the Strategy for SME). Use for other P.
- Our P. is listed in the successful executed P. in the state.
Target groups for PPPP in SME:
- SME and their associations;
- Start up clusters and business incubators;
- Prequalification courses;
- Main courses in universities/colleges;
- Corporative courses for the big companies (high management staff);
- Individual clients.
PPPP for SME is easy to be realized, it is a cost-effective method, recognized by PM in SME and for decision makers in state institutions and financial bodies.